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A new look for Virgo and Paper

I’m soooo excited to finally share my new brand and website with you after a couple months of working on it. I’d love to share a little bit of my mindset behind updating my branding.

When I designed my original logo and brand elements, it was late 2017 (I don’t remember the exact date) and Virgo and Paper was a small planner sticker shop on Etsy. I didn’t really have a vision for where V&P was going in the future, but it was starting to grow into a full time business as I was just figuring out my style as an artist and designer.

As you can imagine, a ton has changed in the past few years! In June 2018, I formed my LLC and really stepped into taking my business seriously as a career. I moved Virgo and Paper off of Etsy onto my own website, which was a scary step at the time but has lead to growth that just wasn’t possible with an Etsy shop.

I love making planner stickers but I’ve always wanted to do bigger things with my art as well. I just wasn’t really sure what form that would take until 2020. I started learning more about designing patterns in the process of creating stickers. After taking a surface pattern design class, I realized that licensing my artwork and pattern designs is the obvious next move for me.
Sketchbook

While I am still working on a portfolio page to share my artwork here (coming soon!), this brand update sets up a great foundation for both planner stickers and my other creative work. I feel really excited about this refreshed look and most importantly, I feel confident sharing this new platform I’ve made.
I filmed some of the last couple days of preparing my new website for launch, and it's now on my YouTube channel as a fun behind the scenes vlog!
I hope you enjoy V&P’s new look as much as I do. Please comment below and let me know what you think! I know many of you have been around Virgo and Paper since it was just a small Etsy shop, and I’m so grateful for you “sticking” with me all this time.

Grateful for your support,


1 comment

  • Hi Ashton, that was really inspirational. I was working off an order form and sending invoices through paypal for years and now have my own website. there is alot to learn, but its well worth it especially if you enjoy the things you do. I love it. And I hope one day I can focus on my business full time. I remember when I first ordered stickers from your shop. (years ago) I’m so happy for you and your new journey. Christina (christinalovesplanning)

    Christina

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